Employment Opportunity
Job Title: Digital Marketing Specialist

Job Code: GW-02092114365263
Salary Range: DOE
Job Location: TX--Houston
City: Houston    State: TX


JOB DESCRIPTION:


We are currently looking for a Digital Marketing Specialist to join our 
growing team. In this role, you will be involved in the Marketing strategy 
and development of a wide range of content.

Responsibilities
• Prepares marketing and advertising strategies, plans, and objectives for 
our clients
• Implements marketing and advertising campaigns
• Prepares marketing reports by collecting, analyzing, and summarizing 
sales data.
• Prepares and coordinates content development and marketing services as 
defined in the marketing strategy:
• Website content development
• Blog writing, editing and publishing
• Social media marketing and monitoring
• Search engine optimization (SEO)
• Premium content creation including e-books, whitepapers, case studies 
and infographics
• Website updates and optimizations
• Email marketing planning, publishing and monitoring
• Lead management
• Marketing automation
• Paid advertising management including social media advertising, Google 
ads, and other paid advertising initiative
• Plans and organizes promotional presentations; updating calendars.

Qualifications

Required Skills
• 2-5 years of relevant experience in various marketing roles
• Excellent copy-writing skills
• Phenomenal communication skills – both written, verbal and non-verbal
• Knowledge of on-page SEO techniques best practices
• An understanding and use of social media for business
• Experience successfully working in fast–paced, process and deadline 
driven, entrepreneurial environments with minimal guidance
• Ability to manage and prioritize multiple projects
• High energy level, self-motivated, and demonstrates initiative
• Four-year university degree: Communication, Marketing or Journalism 
specialization preferred but comparable years of experience in marketing 
acceptable.