Job Title: Digital Marketing Specialist
Job Code: GW-02092114365263
Salary Range: DOE
Job Location: TX--Houston
City: Houston    State: TX
We are currently looking for a Digital Marketing Specialist to join our growing team. In this role, you will be involved in the Marketing strategy and development of a wide range of content. Responsibilities • Prepares marketing and advertising strategies, plans, and objectives for our clients • Implements marketing and advertising campaigns • Prepares marketing reports by collecting, analyzing, and summarizing sales data. • Prepares and coordinates content development and marketing services as defined in the marketing strategy: • Website content development • Blog writing, editing and publishing • Social media marketing and monitoring • Search engine optimization (SEO) • Premium content creation including e-books, whitepapers, case studies and infographics • Website updates and optimizations • Email marketing planning, publishing and monitoring • Lead management • Marketing automation • Paid advertising management including social media advertising, Google ads, and other paid advertising initiative • Plans and organizes promotional presentations; updating calendars. Qualifications Required Skills • 2-5 years of relevant experience in various marketing roles • Excellent copy-writing skills • Phenomenal communication skills – both written, verbal and non-verbal • Knowledge of on-page SEO techniques best practices • An understanding and use of social media for business • Experience successfully working in fast–paced, process and deadline driven, entrepreneurial environments with minimal guidance • Ability to manage and prioritize multiple projects • High energy level, self-motivated, and demonstrates initiative • Four-year university degree: Communication, Marketing or Journalism specialization preferred but comparable years of experience in marketing acceptable.