Employment Opportunity
Job Title: Sr. Marketing Specialist

Job Code: GW-03032110471260
Salary Range: DOE
Job Location: NY--
City: New York    State: NY


Supports development of the Communications marketing strategy, including 
planning and executing campaigns that deploy an appropriate mix of 
marketing tactics and channels to deliver consistent and impactful 
marketing that meets sales/business objectives.
Develops compelling, differentiating value propositions, positioning, and 
messaging at the solution, product and segment level.
Aligns with the Communications marketing plan to develop product marketing 
collateral and web content, case studies, thought leadership, and sales 
enablement tools in conjunction with the business product leaders/managers 
and the wider Governance and Communications marketing team.
Designs and executes compelling, integrated marketing programs and 
campaigns partnering with the wider marketing team and shared marketing 
services (Brand, Events, Digital, PR, Corporate Communications) that 
deliver against objectives.
Creates impactful, on-brand marketing communications -including sales 
communications, emails, newsletters, social media posts, webinars, and 
other thought leadership content.
Supports lead generation campaigns in conjunction with the prospecting 
team to develop new sales pipeline opportunities.
Monitors competitor marketing activity and relevant customer trends.
Tracks and reports on the impact of marketing activities to maximize ROI.
Manages campaigns to time and budget. Tracks budget and invoices 

Bachelor's Degree (preferably with a concentration in marketing)
Between 5-7 years of B2B marketing experience, preferably in financial 
services, with an emphasis in digital marketing, SEM, and content 
Excellent verbal and written communication skills. Please provide writing 
samples that demonstrate your B2B content marketing experience.
Ability to organize, prioritize and work well in a fast-paced, 
collaborative environment
Experience in campaign management, including idea generation, execution, 
tracking, measurement, and refinement
Proficient in MS Office Suite, especially Word, PowerPoint and Excel; 
experience with Percolate, EveryoneSocial and On24 is a plus