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Job Title: Sr. Marketing Specialist Job Code: GW-03032110471260 Salary Range: DOE Job Location: NY-- City: New York    State: NY JOB DESCRIPTION:
Supports development of the Communications marketing strategy, including planning and executing campaigns that deploy an appropriate mix of marketing tactics and channels to deliver consistent and impactful marketing that meets sales/business objectives. Develops compelling, differentiating value propositions, positioning, and messaging at the solution, product and segment level. Aligns with the Communications marketing plan to develop product marketing collateral and web content, case studies, thought leadership, and sales enablement tools in conjunction with the business product leaders/managers and the wider Governance and Communications marketing team. Designs and executes compelling, integrated marketing programs and campaigns partnering with the wider marketing team and shared marketing services (Brand, Events, Digital, PR, Corporate Communications) that deliver against objectives. Creates impactful, on-brand marketing communications -including sales communications, emails, newsletters, social media posts, webinars, and other thought leadership content. Supports lead generation campaigns in conjunction with the prospecting team to develop new sales pipeline opportunities. Monitors competitor marketing activity and relevant customer trends. Tracks and reports on the impact of marketing activities to maximize ROI. Manages campaigns to time and budget. Tracks budget and invoices accurately. Qualifications: Bachelor's Degree (preferably with a concentration in marketing) Between 5-7 years of B2B marketing experience, preferably in financial services, with an emphasis in digital marketing, SEM, and content marketing Excellent verbal and written communication skills. Please provide writing samples that demonstrate your B2B content marketing experience. Ability to organize, prioritize and work well in a fast-paced, collaborative environment Experience in campaign management, including idea generation, execution, tracking, measurement, and refinement Proficient in MS Office Suite, especially Word, PowerPoint and Excel; experience with Percolate, EveryoneSocial and On24 is a plus
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