Produce and report on business unit metrics relevant to traffic, 
monetization, and conversion quality
Formulate hypotheses that can be tested, measured, and reported on 
to a larger audience
Support business initiatives by identifying key trends in big data 
that can drive growth for the business
Validate data integrity in all analyses performed
Support department-wide ROI reporting and analyses when needed
Operations & Execution

Allocation of time: 50%

Manage and support day-to-day Traffic Acquisition operations across 
various marketing channels
Monitor daily and intraday vital signs of accounts and ensure 
performance tracks to expectations
Manage the quality of inbound and outbound traffic and optimize 
toward business targets daily
Partner with multi-disciplinary teams to identify and resolve 
business short-falls and build upon wins
Act as an internal source expert for accounts managed
Provide ad hoc operational support across other Traffic Acquisition 
channels when needed
Strategy & Innovation

Allocation of time: 5%

Initiate internal department projects and pitch ideas for new 
methods to improve operational effectiveness
Support reporting and analytical needs that drive high-level 
decision-making
Leadership & Team Development

Allocation of time: 5%
Support documentation needs and training of analysts that are more 
junior
Support the management/nourishment of strong relationships with 
media vendors


Requirements
2-5+ years of experience in a data analytical role; 1-3+ years of 
experience managing paid digital marketing campaigns
BS / BA Degree in business, economics, mathematics, computer 
science, or statistics preferred
Ability to transform complex facts and figures into plain English 
that can be easily understood
Keen attention to detail, financial responsibility, and strong 
organizational skills
Adept at compiling accurate reports and presenting analytical 
findings in a clear, concise manner
Excellent communication skills
Strong working knowledge of Excel and capacity to work with 
technical systems and teams
Adaptable and resourceful self-starter with the inquisitiveness and 
hunger for optimization and problem-solving
Knowledge of SQL, Perl, Python a plus